Friday, April 1, 2011

Rhymes: Big K.R.I.T. - Return of 4eva

R4 cover

After his highly acclaimed 2010 album, K.R.I.T. Was Here he started to make a lot of noise on-line getting rave reviews from outlets including Okayplayer, Pitchfork, and many others. Admittedly I slept on the album, and I did try downloading the album a couple of times, but the link wasn't working and I wasn't compelled to keep trying.

When his second release came out, I decided to finally check in on what the hype was about. And almost instantly I became a believer of the Mississippi producer/emcee.

His style is a hybrid of all of my favorite southern artists. His production sounds a lot like Organized Noize, and his vocal delivery gives me flashbacks of the late/great Pimp C.

With obvious influences from Outkast, UGK, 8Ball & MJG, and Three Six Mafia, K.R.I.T. has brought a sound back to the south, that has for the most part, been absent for years.

Hopefully Def Jam gives him artistic freedom to do what he wants. They did do a good job with Big Boi's album last year, even though they didn't promote it well, it's still better than what Atlantic has been doing with young promising talent (see: the corpses of B.o.B and Wiz Khalifa).

Tracks to check out: "Rise and Shine" "Dreamin'" "American Rapstar" "Lions and Lambs" "Another Naive Individual Glorifying Greed and Encouraging Racism" "Free My Soul" and "The Vent"

BONUS: R4 Theme Song Music Video:

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